Monthly Archives: March 2015

Why I wrote a stranger a $600 check last week

“I want to give you this,” I said, as I handed my new friend a check for $600. 

She looked down, quizzically, and then her eyes widened, “OMG what? Are you serious? No…this is too much…I couldn’t possibly…” tears began to well up.

“Yes. I’m serious. And yes, you can,” I said as we hugged.

“Welcome to Inner Glow Circle.”

It was Day 2 of a media workshop in Austin, TX led by the epically talented Ellie Scarborough Brett, and my heart was bursting.

I was beyond moved by the bravery and conviction of my fellow participants, particularly this woman. Over vegan tacos at lunch that day (side note: Austin is DELICIOUS), I asked what she craved most in her life right now.

“Sisterhood,” she replied immediately.

“I just want to be around positive women who get me. I feel SO alone”

My heart went out to her.

I told her about Inner Glow Circle, the amazing coaching community I co-lead and her eyes lit up. But when she heard the price tag, sadness + defeat returned.

“I’d love to but I can’t afford it,” she sighed.

Normally when someone says this to me, I know it’s not necessarily true. I’ve learned that by encouraging a woman to invest in herself, I can actually facilitate a massive breakthrough.

But after hearing her heart-wrenching story, I decided not to push the matter, and we moved on to other subjects.

Later that afternoon, a strong voice inside me said, “Gift her the money to be in the program for 3 months. She needs Inner Glow Circle and the community needs her.”

So I wrote the check.

Now in case you’re thinking I’m like Oprah over here (“A car for you, a car for you, and a car for you…”), think again. In fact, if you’d told me this story three months ago, I literally wouldn’t have believed you.

At the time, I was living in my Mom’s basement, working 24/7, and on the brink of burnout. I thought I had to scrimp and save every penny, do work I didn’t love to pay the bills, and that creating wealth had to take a looooong time and a lot of hustle.

But over the past few months I’ve radically shifted my story around money.  And I’m proud to say that between coaching and other income streams, I celebrated my first-even 5-figure month in March.

I do not say this to brag (In fact, I was brought up an a family where we were encouraged to be understated, humble, and not talk about money).

But I actually do need to talk about this. Because other women—particularly coaches–need to know it’s possible to do work we love and be WELL compensated for it.

I never fully understood what it was about wealth that was so appealing to me until now. Sure, I love hot shoes and luxury travel as much as the next girl, but more than that, I love saying yes to my desires—to give and receive—without hesitation or anxiety.

I adore being generous. Taking someone’s breath away. Unexpectedly picking up the tab at dinner. Creating jobs.  Purchasing products and services from people I believe in.

I love being part of The Universe saying “yes” to someone.

I’ve come to believe that at its essence, money is energy, and by healing my relationship to it, I allow larger amounts to flow to me and through me.

When I drop the fear around spending, discomfort around receiving, shame around not having “enough”, or guilt around having “too much”, I realize that money is an inherently divine and beautiful thing.

And the more I stay connected to the divinity and beauty of money, the greater my capacity to be a conduit for it becomes.

In my signature program, BrandFABULOUS, we dive deep into your money story and explore whether or not it’s serving you. Because it’s hard to create a successful business and a lifestyle you love until you heal your relationship with money.

And thus money, and my all time fav subject–marketing–are inextricably linked.

You cannot have successful sales conversations if deep down you don’t really believe there’s enough to go around, or if limiting thoughts like, “my clients can’t afford to pay me” or “I can’t have what I want” are running through your head.

And if you are constantly in fear around money, it’s hard to show up as the highest version of yourself, which does everyone–particularly your clients–a disservice.

I am on a mission to heal what I perceive to be a broken story around money, particularly among women coaches, and I would love to work with YOU.

I invite you to book a free clarity call with me to explore money and marketing at a deeper level.

With sparkle and soul,


Ps. Want to learn more about Inner Glow Circle and why it’s so rad? Click here.

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Are you “on the fence” about hiring a coach?

On the fence

People often tell me they’re “on the fence” about hiring a coach.

They want to “sit with it”, “sleep on it”, “talk to their husband/mom/bestie”, and “ya know, just kind of mull it over.” They usually know what they really want to do, but feel afraid to decide one way or another.

Can you relate?

I certainly can. In fact, indecision used to run rampant in almost every area of my life.

For example, I’d be dating guy I was kinda sorta into (but deep down knew wasn’t right for me), and it would take me MONTHS to end the relationship.

Or I’d want to buy something (a new Kate Spade purse, a workshop ticket, or a trip to Costa Rica) and I’d think about it for days or even weeks at a time.

“Can I really afford it?

 Will I regret it?

 I don’t really need it, do I?

 What if I make the ‘wrong choice’?” I’d wonder

Ultimately I’d go with what my initial instinct said to do all along, but in the process I wasted SO MUCH ENERGY in the swirl of indecision and confusion.

I’ve learned that to be successful, you have to make decisions. And often, the faster you do so (and the less you second guess yourself) the better.

Small decisions. Medium decisions. And OMG-big-scary-my-life-might-be-overrrrrr-if-this-fails-decisions. There is power in deciding, committing and going “all in” (whether it’s with a coach, a romantic partner, or even a pair of shoes).

We often think that by staying ‘on the fence’ we get to experience the best of both worlds. We get to baby-step towards what we want without assuming any actual risk.

But ultimately, nothing could be further from the truth.

 Because when you avoid making powerful decisions, and refrain from going “all in”, you miss out on all the best life has to offer.

There is a beautiful Goethe quote that illustrates this perfectly:

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This week, I invite you to make a decision you’ve been on the fence about (no matter how big or small).

 Remember to choose from a place of love (rather than fear) and know that no matter what, you are safe and protected.

 If you feel inspired to do so, please reply to this post and share the decision you made (I will do a happy dance on your behalf + reply with a few words of encouragement :).

 Wishing you a wonderful (and bold!) week ahead!



Ps. “On the fence” about whether or not my BrandFABULOUS program is right for you?  

 I invite you to book a clarity call with me to explore what it would be like to work together. You will leave the call more clear and decided than you came, promise 😉

The #1 secret to a kick-ass website (Hint: it’s easier than you think)

Do you suffer from website shame? You’re not alone.

As a new coach, creating a website (or revamping your existing one) can feel totally overwhelming and stressful.

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I’ve seen more than my share of people throw their hands in the air in frustration and say things like…

“but I’m not techie”

“Writing copy is haaaaard”

“I can’t afford a professional designer”

“My site just doesn’t feel like ‘me’.”

Sound familiar?

Then allow me to let you in on a lil secret. It doesn’t have to be so complicated.

A totally bangin’ website—one that exudes your personality + converts browsers to buyers like it aint’ no thang—really only takes one thing:


The clearer you are about what you want your website to do, who you want it to speak to, and how you want it to feel, the easier the whole process will be (promise).

To help get you clear, here are 5 questions you need to ask before designing (or re-designing) your website (you’re welcome).

1) What is the goal of my site?

Before creating a new site, think strategically about what you would like it to achieve. Do you want people to buy packages? Apply for your signature program? Subscribe to your e-newsletter? Engage on social media? All of the above?

The clearer you get about the actions you want visitors to take, the easier it will be to structure your site effectively, and the more satisfied you and your users will be with the end-result.

2) What is and is not working with my current site?

Once you have a clear idea of what you’re going for, take stock of your existing website (if you have one). What content can be kept and what needs be tossed? Do you hear any common complaints from visitors? Can you glean any insights from your Google Analytics data?

Be sure to dig into the data here, rather than rely solely on gut instinct, and don’t be afraid to get the opinion of existing clients, colleagues and friends. Facebook groups are a great way to crowd-source feedback (and potentially get new leads). A few of my favorites are Goddess Circle, Gina Devee’s Divine Living Radio Show, and The Entrepreneur Incubator.

3) What are your “must haves” vs. “nice to haves”?

When you redesign your website, it’s easy to get distracted by bells and whistles that you don’t actually need (and blow your budget out of proportion in the process).

This is hard when you’re an “I want it all and I want it now” kind of girl (I’m one too), but just as your business will continue to evolve, so too will your website.

For most coaches, here is what you actually NEED to have in your website for it to be a useful marketing + business building tool:

  • A strong call to action to subscribe to your e-newsletter list on your homepage (bonus points for offering people a free gift as an incentive).
  • Sales page(s) that promote your core package(s)
  • Bio page
  • Testimonials
  • Blog (ideally with a feed of latest posts on your homepage as this will help improve your website’s search engine rankings)
  • Squeeze page promoting your free opt in offer (Leadpages is a great tool for creating these pages easily + inexpensively).
  • Logo + some high-res photos of you (people love images and having high res photography will help solidify your status as a luxury coaching brand).

4) Am I currently using a content management system, and if so, how is it working for me?

Building your website using a content-management system (CMS) has become de rigor in recent years. I personally use WordPress because of all the flexibility it offers, but if you are just starting out, Wix, Weebly and Squarespace are also great options.

5) Should I do this myself or outsource?

When considering whether to create your own website vs. hire a pro, it’s important to honestly assess whether you actually have the time/resources/skill level to do the job well. It can be tempting to want to save money by doing everything yourself, but don’t underrate the value of having someone objective and skilled to guide you through the process.

Annnnnd don’t let the price tag of a professional design get in your way. To create my website I actually bartered coaching services with my designer. When you’re creative, determined, and (all together now) CLEAR, nothing will stop you from having a website you are crazy proud of.

Feeling inspired and want even more guidance on how to make your website your #1 marketing tool?

Let’s talk.



Do you fantasize about being a full-time entrepreneur?

Happy Friday Darlin’!

I’m writing this post from bed, snuggled under the covers as I sip my morning coffee and prepare for my day (which includes calls with some of my favorite clients, an afternoon yoga class and dinner at a hot new restaurant).  I feel relaxed, comfy, and super inspired.

Morning routine

But my mornings didn’t always look like this.

As recently as last December, a typical morning included repeatedly hitting the snooze button, hastily grabbing a granola bar (to go) and battling rush hour traffic, only to arrive at work late and frazzled.

Working 60+ hours a week was a regular occurrence, as was frequent anxiety, limited time to see friends, and an extra 10 pounds.

I was on the brink of burnout and knew something had to change.

So I decided to hire a coach to help me regain some clarity + sanity in my life and business, and began to make some pretty big life changes.

  • I moved from my mom’s basement (where I’d lived for the past 4 months to save every penny) into a beautiful new apartment.
  • I ended contracts with 5 PR/copywriting clients because the work just wasn’t lighting me up anymore.
  • I moved from working 5 to 3 to 2 (to zero!) days a week at my corporate job and hired not 1 but 2 coaches and a virtual assistant.

“Holy fuck I hope this works out” was my mantra.

I was so scared I wouldn’t be able to make enough money coaching to sustain the lifestyle I wanted. Many people close to me questioned my decisions.

Well, in February I brought in over $6k working less than 28 hours a week (and often from bed) doing only work I absolutely love (and March is already off to a good start).

I know for a fact that if I hadn’t gotten crystal clear about how I wanted my life to look and hired a coach who had the lifestyle I wanted, there’s no way I’d be writing this email to you.

Is my story inspiring to you?

Is a freedom-based coaching business that pays the bills (and totally thrills you) something you crave?

Then I’d love to connect.  I currently have a few spaces left for my BrandFABULOUS program in March.  This 90-Day 1 on 1 experience is the most powerful way I know to take your coaching practice from an expensive hobby to a profitable business.

Interested?  I invite you to set up a free clarity call with you to see if this program is a good fit!