Monthly Archives: December 2016

Are you falling for the myth of the $10k month

Last month I was invited by a super sweet woman who I met briefly at a conference to take part in her online summit.

The topic?

How to hit consistent $10K months as a coach.

Here was my (probably longer than she bargained for) response:

Hi love,

Thank you for your invitation. I’m honored you thought of me.

As a rule, I only email my list about people who’s work I am deeply familiar with, so if promotion is required, I’m going to have to politely pass.

Additionally, I’m not sure I’m the “right” person to speak on this topic. Though I fit your technical definition, my thoughts may conflict with your message.

In short? The “10k month” milestone (so often touted as an “I’ve made it” badge among coaches) is NOT the dream I “sell” or stand for.

1) I believe it’s misleading…

For starters, what constitutes a $10k month EXACTLY?

Is this booked income (people paying you this amount over the course of several months) or banked income (actual money in the bank)? And are we talking gross profit? Or take home profit after taxes and expenses (which can be quite high when you’re starting out if you “do all the things” experts recommend, like hiring a coach, running FB ads, launching a website, etc.). These can be VERY different numbers that new coaches don’t take into consideration.

2) The fact that we so often only talk about a single month‘s revenue disturbs me. 

It’s SO indicative of the fast-cash nature of the coaching industry. I’m honestly less interested in learning from someone who has had a few 10 or even 100K+ months but has only been around for 6 months (those of you reading this who are not in the coaching industry, this is actually not as unusual as you might think). I’m MUCH more interested in learning from someone who has been at this game for at least 5 years and perhaps has less “flash” but more SUSTAINABILITY.

3) While I’m all for money being a less taboo topic (and think when people share their numbers it can be inspiring), money alone provides an incomplete picture of “success” in my book.

I’ll be the first to cheer on a woman making 6 figures running her dream business….but I also want to know:

  • How are her intimate relationships?
  • When’s the last time she had belly laugh, an adventure, or heck, a good night’s sleep?
  • How does she FEEL in her body when she wakes up in the morning?
  • Is she GENEROUS with her time and resources?
  • Do her clients feel like they are getting amazing value (and renew again and again)…or does she run a business of almost exclusively 1-time buyers?

These are IMPORTANT questions to ask when you’re thinking about hiring someone (or feel stuck comparing yourself to another coach who seems to be “crushing it.”).

If you feel comfortable having me on, knowing that these are my views and that I am unable to promote this to my list, I’d be happy to.

Warmly,

Rebecca

Now, I do not intend for this post to be a downer. Simply a call for greater transparency and real-talk in this industry in service of sustainability.

Does this strike a chord (or hit a nerve) with you?

Leave a comment below and let me know 🙂

Introducing….#20DaysOfTruth!

IF YOU TOLD THE TRUTH ON FACEBOOK FOR 20 DAYS STRAIGHT…WHAT WOULD HAPPEN TO YOUR BUSINESS?

I’m about to find out…

Instead of a typical “launch” for my 2017 Mastermind, I’m going to conduct a little marketing experiment (with myself as the Guinnea pig).

Every day between now and December 24th I will post THE FULL UNEDITED TRUTH about what’s really going on “behind the scenes” in my business…

…And I’ll do it on my personal Facebook profile for all to see (and very possibly judge).

There will be no highly-produced video series.

No professionally-designed opt-in + sales page.

No pre-scripted webinar (purposefully designed to make you buy buy buy!)

No email funnel reverse-architected to position my program as THE ANSWER to all of your problems.

None of that stuff.

MY GOAL?

TO SEE IF I CAN FILL A PROGRAM WITH NOTHING BUT MY WORDS, MY (FULL) TRUTH, AND MY FACEBOOK PROFILE.

I’m doing this for several reasons…

1) I’m over how complicated/expensive launches have become. So many coaches I know (myself included) are living month-to-month when all is said and done (yes, I have crossed the 6 figure mark in yearly revenue and am still juuuust paying off my credit card in full each month).

This is because even though revenues are often high, the costs associated with launching can be astronomical. Most coaches and healers do not have a trust fund or rich husband to fall back on…but they do have thoughts, feelings, and a Facebook profile. Is that enough? We shall see…

2) My last launch was emotionally excruciating…and only my inner circle really knew the depth of it. I fell prey to the train of thought that “if people really saw just how messy/imperfect I am they would never trust me enough to make a purchase.” I hope I was incorrect in making that assumption because…

RIGHT NOW I WANT NOTHING MORE THAN TO TELL THE FUCKING TRUTH.

(and I want it desperately)

Will it work? We shall see…

Tune in tomorrow at 9am EST (ish) for Day 1 of this #20DaysOfTruthexperiment.
I have no idea what I’ll be posting, but that’s part of the fun.

Until then…

xo
Rebecca

Ps. I’m not trying to hate on old-school launching (I’ve done a summit, Periscope challenge, 4 part video series, fb ads and funnels galore in 2016 alone). I’m honestly just curious if there is a better way 

Are you a “problem client”? (me too)

You guys, I am NOT easy to coach.

Like, not at all.

I feel a little bit bad for every coach that has to work with me (except for the business coaches…I’m much nicer to them for some reason. Probably because my ego feels safe talking strategy…).

But the people who have walked me through some deeply rooted emotional shit?

They deserve a fucking medal.

I can be THE WORST kind of client and I know it.

* I argue.
* I doubt the process (and even at times the coach)
* I make up all kinds of excuses…and I’m VERY convincing
* I try to “back seat coach” and control the session
* I get super defensive/resistant/prickly when I’m being called out.
* I’ve even been known to put someone up on a pedestal only to realize they are not as “perfect” as I thought (and then feel disappointed and resentful).

I’d be a total nightmare to deal with if I wasn’t so damn aware of what what was happening, a blessing and a curse.

BUT…being a tough cookie client DOES have it’s gifts.

The biggest?

I’m pretty hard to shake when I’m coaching a “problem client.”

I don’t back down.

I don’t run and hide (at least not anymore).

And I don’t take your resistance all that seriously/personally.

So If you’ve always felt like you’re “too much” for a coach to handle.

If your resistance has caused past coaches to shrink back and doubt themselves, making them a less effective stand for you and causing YOU to feel unsafe or misunderstood.

If you desire REAL TRANSFORMATION (plus tangible strategy to back it up) and want to work with someone who’s more committed to your growth than to you liking or approving of them.

And if 2017 is the year you want to become FUCKING VISIBLE in the online world and you want to be deeply supported…I want to talk to you.

I’ve been so excited by the interest people have shown in my mastermind since my post yesterday, and I’m already lining up calls.

There are only 8 spots total and they are starting to fill.

So if a part of you is feeling called toward this experience, don’t wait. Reach out to me.
xx

“Manifesting” not working for you? Try this.

THERE IS A MAJOR MISSING LINK IN THE CURRENT CONVERSATION AROUND “MANIFESTING”….

Getting clear about what you want? It’s not enough.

Taking action to make it happen? Still not enough.

Consuming every self help book/new age podcast you can get your hands on and repeating affirmations till you’re blue in the face? Nope, that won’t cut it either.

Don’t get me wrong, these are all steps in the right direction, BUT (and it’s a big but)…

FOR MANIFESTING TO TRULY WORK YOU HAVE TO BE VIBRATING AT THE FREQUENCY OF WHATEVER IT IS THAT YOU DESIRE.

“What in the actual fuck?” I can almost hear my less-than woo woo friends saying…but bear with me…

In essence, I mean that to call in or “manifest” whatever it is that you really really want (and not self-sabotage once it appears), you have to get to the root of whatever is currently blocking you from having it….and to quote Snoop Dogg, “drop it like it’s hot!”

Despite what books like The Secret would have us believe, this “un-blocking” process?

It’s not for the faint of heart.

Most people would much rather just buy the crystals, play with the goddess cards and take a few yoga classes…all the while wondering why the F they’re not getting results they want.

“Maybe manifesting doesn’t work?” they think to themselves, growing increasingly frustrated, ultimately coming to the conclusion that “all this woo woo stuff” is bullshit.

IT’S NOT BULLSHIT.

But it’s nowhere near as easy as “pop spirituality” has made it out to be.

>>Re-wiring deeply rooted beliefs that have been passed down in your family for generations? Hard. As. Fuck.

>>Breaking co-dependency and ending (or re-creating) relationships that no longer match what you want call in? Hella painful and scary.

>>Being willing to look at (and heal) childhood trauma that you’d rather not touch with a ten foot pole? Decidedly less fun than cutting out pictures of beaches and engagement rings in some magazine (#justsayin).

>>Taking FULL RESPONSIBILITY for everything you have created in your life up until this point and refusing to view yourself as a victim of your circumstances any longer? Ooof. It’s a doozy!

NOW I’M NOT SAYING THAT YOUR DESIRES ARE IMPOSSIBLE…OR THAT YOU HAVE TO BECOME SOME KIND OF NINJA CROSS BETWEEN JESUS, GANDHI AND BEYONCE TO LIVE A KICK ASS LIFE…

Not at all.

I’m just encouraging you to stop falling for “magic pill marketing” and accept that there is a reason you don’t have every single thing you’ve ever wanted right this very second.

And it’s not because “manifesting doesn’t work.”

It’s because YOU still have work to do. Lessons to learn. More chapters to write in this crazy book called life.

By all means, buy the crystals, read the self-help books and go to town creating those new year’s resolutions. But don’t stop there.

SHOW UP for the lessons life is presenting to you.

Be willing to “go there” and get messy in service of your growth.

This shit works if you do.

Promise.
xx