When it comes to getting publicity for your coaching or healing business, where do you even start?
Does it seem like you’re just inching forward when it comes to online exposure…while other people in your industry seem to leap ahead (getting featured in big-name publications and interviewed on podcasts like it aint no thang)?
You're not quite sure how they're doing it and quite honestly, you're not even sure if media attention your #1 priority now...
....but ultimately you KNOW you’re meant to attract a BIG audience with your message...and you want to start planting the seeds for that now...
Hi, I’m Rebecca Rubin, and I get it.
As a magnetic marketing mentor with a 6th sense for PR, I’m a big believer in the power of publicity (specifically in the form of guest posting for online publications and doing podcast interviews) to catipult your online service-based business forward, establish instant credibility and get your life-changing message in front of massive audiences that you wouldn't otherwise have been able to reach.
I also know/have seen first-hand that publicity builds on it'self - one guest blog or podcast interview leads to the next, and pretty soon it snowballs and you've made the transition from under-the-radar "service provider" to in-demand "thought leader" in the eyes of your potential clients.
And even if your not planning on sitting on Oprah's coach tomorrow, trust me, it will pay off to start learning more about this area of business NOW.
The good news?
You actually don’t have to have already been in business for years, have a major following, or tons of connections to get the PR process started.
I literally landed a spot as a contributor for Entrepreneur.com from 1 email I wrote in 15 minutes BEFORE I had a single paid client.
Since then I've written for Business Insider, Elite Daily (one of my articles for them has been shared over 6K times), Huffington Post, Elephant Journal, YFS Magazine, NBC News, Divine Living Magazine, The Numinous, Rebelle Society, BossBabe, Business2Community, the list goes on.
My business has been featured in The Guardian, Thrive Global (Arianna Huffington's new media platform), and on countless podcasts.
Clients of mine have have written for/been featured in Time, Mind Body Green, The Huffington Post, The Numinous, The New York Post, Elephant Journal, and many more.
If you’re ready to start attracting media attention that leads to an avalanche of soulmate clients and being seen as an industry thought-leader, I invite you to join me for this powerful digital course...
The first component to the Spiritual Celebrity Bundle is the Core Publicity School curriculum, which is comprised of 7 video modules + workbooks ...
Module 1 - Develop a PR-friendly mindset and create a visibility vortex around you.
Identify the BIG inner blocks that keep most coaches out of the spotlight + tap into the deeper purpose behind your publicity goals (because it's not just Kardashian-style fame you're after, you desire a REAL impact...and The Universe fully supports this)!
Module 2 - Identify what makes YOU newsworthy (*cough* totally irresistable) to media gatekeepers.
In this module I'll help you "play detective" with your own life experience and provide specific prompts + exercises to help you pull out the most media-friendlly and interesting angles.
Module 3 - Identify the top places for you to be featured/interviewed to attract your ideal clients .
I'll teach you my exact process for creating a media avatar for your ideal clients so you can identify what thye're talking about and where they're hanging out on (and off!)line. I’ll also give my list of the top 20 publications for coaches, healers and other experts in the “live your best life” space (and how to contact them...because it isn’t always obvious or easy)! Lastly I’ll teach you how to determine the right publication for YOUR work--because not all outlets are created equal and bigger is NOT necessarily better.
Module 4 - Write a pitch letter that's hard to say "no" to
I'll walk you through my simple step-by-step process for teasing out story angles and hooks and coming up with zingy headlines that stand out to editors + podcasters among a sea of other pitches plus how & when to follow up if you don't hear back right away.
Module 5 - Make the most of your "big break" and write articles that lead to clients
I’ll share my biggest tips for creating a stand-out article (the kind people can’t help but save for reference and pass along to their bestie). I’ll also reveal an editing cheat sheet that makes any piece of writing “pop” and my favorite way to get over writing block. The goal? For you to never again be staring at a blinking cursor and blank screen wondering what the F to write about.
Module 6 - How to nail your podcast interview and attract brand new followers who are hungry for more.
I’ll share the EXACT questions I ask myself before every interview I do to prepare and identify my core soundbytes. I’ll also give you my biggest tips for calming pre-interview jitters, navigating tough questions, and how to make the most of every second of air time.
Module 7 - Learn to leverage your exposure to hit the business goals that matter.
We'll cover how to make the most of media opportunities when you get them and turn media attention into leads, clients, and cold-hard cash.
Part 2 of the Spiritual Celebrity Bundle is the Best of Publicity School BINGE! You'll get access to a compilation of 25 never-before-seen video responses to past client questions, meditations, riffs, and rants on all things PR, marketing, money mindset, and energy) from the last LIVE round of the Publicity School group coaching program. This content is PURE GOLD, easily worth the price of the whole program just by itself. Here is a list of what's included...
Overcoming the fear of haters + healing The Witch Wound
How I decide what to focus on each day to maximize flow
My organic Facebook growth hack (aka: how I created a 6 fugure a year business through my personal Facebook profile)
Tips for telling vivid brand stories that magnetize your soulmate clients
A spell to help you remember just how "good enough" you really are
MEDITATION: Repatterining family money stories and plugging back into your power
How I structure my work week for maximum flow and productivity
All content creators are channels - here's how to open up your channel and have potential clients wondering if you're phsychic / reading their mind or their journal)
How to tap into intuitive marketing that gives people the ping it’s time to hire you
Overcoming the secret fear that marketing is bad or evil
Stepping into the knowing that you're good enough no matter what
Finding self-trust + ease + power around sales
How to show up powerfully during the times you feel like a hot mess (or why your humanity doesn’t disqualify you from your soul work)
Your authentic self is very cool (overcoming fear from not being a "cool kid" in school)
Riff: You get to coach before you’re perfect
How to deal when your content makes your family uncomfortable
MEDITATION for attracting massive visibility
Turning your every-day experiences into content + posting consistently
How to find aligned prices for your offers
Moving pase the fear of competition
How to encode powerful energetic frequencies into the words you use in your content
The ultimate hater exercise (and how to disconnect from other people's opinions so you can be bold AF online
The 5D witchy ideal client avatar exercise
How to use sigils + intentional reality creation to know that what you want is possible
Overcoming perfectionism in content creation
Part 3 of the Spiritual Celebrity Bundle is a workbook full of enhancements and "extra credit" exercises to the core Publicity School curriculum.
Part 4 is a bonus recorded guest Q&A training covering how to get interviewed on TV and get your message in front of millions with former NBC reporter, Ellie Brett (Ellie's first business got onto the daily show within 1 month of launching)!
The whole shebang can be yours for just $555 (or 4 bi-weekly payments of $166.66)
What people are saying....
"OMG! I just became a contributor for Mind Body Green using the pitch we worked on together!"
Body Love, Intuitive Eating & Women's Empowerment Coach
"My pitch just got a response from the editors at Oprah Magazine--they want me to come in for an in-person meeting! So excited!!!"
Comedian + Energy Healer
"In our sessions together, Rebecca helped me gain the confidence and the belief in myself that I could get my writing published. I was already blogging and submitting articles but it gave me that extra push I needed to go for The Huffington Post - and now I'm a contirbutor!"
"Rebecca, thank you for taking the random shit I say on the internet and turning it into cohesive concepts and articles that Forbes will publish. I'm so happy I do not havr to think that way and that you do so easily. Thank you for moving my book forward. I am so thankful."
Spiritual Business Coach
"I followed the homework step-by-step and was published twice in one week - in Elephant Journal and Rebelle Society! It was such a cool moment for me. The specific tools and guidance in Publicity School were so clearly laid out and made the process of getting published super easy"
"For anyone who's on the fence about joining publicity school I recommend doing it! Rebecca is a really skilled coach, working with her significantly improved how I feel about my business. She's like a giant permission slip to show up in all our shades and sides with a lot of love and approval. So I started granting myself more permission to be more of me online --which has been great for business and it just FEELS better!"
"Officially a Forbes Coaches Council member. Pretty cool. Thank you to Rebecca Ives Rubin for the idea!"
Sales Coach + Channel
"Rebecca is a marketing and PR angel. She somehow wiggles her way inside your head, draws out the words, concepts and ideas you've been struggling to formulate and sprinkes your newly refined message all over the web. As a coach I recommend her to all my clients looking to dive deeper into their online marketing presence and expand their brand in new ways"
Founder, Inner Glow Circle
"Rebecca has this uncanny way of taking my swirling, scattered thoughts an ideas and funneling them into crystal clarity in what feels like one brief wave of her magical marketing want. Her support and feedback has been super helpful when submitting my writing to publications"
-Heather Bruce Alison
Working with Rebecca has been THE major shift in my using my voice and OWNING it - and in a way that feels good. I think the women who could benefit from working with Rebecca most are those who have started working on their coaching businesses but really need to step into who THEY are as a coach and figure out how to get their message out into the world.
Life Coach & Yoga Studio Owner
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