Monthly Archives: October 2016

How I became a contributor for Business Insider (no, it did not “just happen”)


1) Earlier this year I thought to myself, “Wow, I would really love to be featured in Business Insider, I think it would be great for my brand….Universe, show me the way.”

2) I started seeing a few big-name coaches have their stories in Business Insider (all of whom have been around way longer than me and make more money than I do…at least according to their websites). But I’ve never been one to let that sort of thing stop me. “If she can do it, I can too” has always been my mantra.

3) I started researching and realized all the stories about these coaches were written by the same Editor. I looked closer and realized that it appeared that many of the people featured were all a part of a certain publicity coach’s high level mastermind (to the tune of $25k/year)…and this woman was friends with the editor.

4) “Interesting” I thought to myself. I bet I can get into Business Insider without spending a dime. (Game On, Universe).

5) I pitched the editor my story in April…and never heard back.

6) I followed up a few weeks later with a slightly different angle…and once again, crickets.

7) I began leaving comments on the articles she wrote regularly…”maybe she’ll notice me this way?” I thought. Still nothing.

8) I got frustrated, why was I even trying this hard? Did this even matter? I let it go for the time being.

9)Then I saw that my uncle, who is a published author was quoted by this same editor. I wrote to him asking how it happened and he replied with something along the lines of, “when you are a published author, people just come to you.”

“Hmmm…I guess I’m just not a big enough deal?” I thought to myself. I felt a little sour about the whole thing.

10) Then one of my friends on Remote Year was featured in Business Insider by THIS SAME EDITOR about being a remote worker and something clicked:

  • I wonder if she’d be interested in a story about what it’s like to be a remote entrepreneur rather than a coach? Looking back I see how this is one of the most interesting parts of my story, but sometimes it’s hard to see ourselves objectively and pinpoint our most media-friendly angles (something I help my clients and students with).
  • I also tried to put myself in her (probably very busy) shoes…and realized I would be more likely to get coverage if I actually wrote the piece rather than pitching a piece about me (seems like a no brainer, right? But again, it’s hard to see our own blindspots).

11) I decided I would give it one last shot, I mean I didn’t want to seem like a desperate pathetic loser who couldn’t take a hint (yep, that’s where my mind goes). But something told me I was getting closer (this is how The Universe works by the way…when you get closer to the thing you are manifesting you start seeing evidence of it all around you and receive more information and ideas about HOW to make it happen).I sent the pitch…and heard crickets for another month and a half.

12) I put the whole thing on the back burner deciding, “If it’s meant to happen, it will happen”) and focused on other things. During that time I was quoted in The Guardian without having to put in ANY effort…it felt like The Universe whispering, “You’re getting warmer…”

13) Then, one morning out of the blue a few weeks ago, the Business Insider editor wrote back. “We’re less interested in the “coach” aspect of your story but very interested in the “remote entrepreneur” angle. “Send over a draft” she wrote. “No promises, but we’ll take a look.”

14) I spent days perfecting the piece, created a brand new opt-in gift related to this article (I wanted readers to opt into my email list to make the most of the exposure, and hired a designer to make a beautiful landing page ( I mean, if I’m gonna do this, I might as well do it right, right?

15) I sent her the story…and a few days later IT WAS LIVE ON BUSINESS INSIDER!!!

Click here to read it!

I spent a month in Belgrade, Serbia. Here’s what I learned…


I love getting surprised. By a city. By a person. By an experience.

To be honest, I was NOT looking forward to spending August in Belgrade, Serbia…especially while I was launching the 4th round of my group program, Marketing Mastery.

I thought it would be hot and ugly. Like the redheaded step-child of eastern Europe.
Especially after spending July in Prague (which is basically a real-life version of the game Candyland, I had a beautiful 2-bedroom apartment to myself and worked from a gorgeous converted embassy) I was expecting August to be a major let down…
But then I got here…and I kinda don’t hate it.

  • Belgrade does coffee like nobody’s business. Chilling outside for hours on end at a bar that only serves coffee? Totally normal. And I really, really like my caffeine…
  • They party…on the water! If you know me you know that I’m the opposite of a club person…but it’s not for reasons people might think. I actually LOVE bouncing around and talking to people…and the dance floor is totally my happy place…but I just hate being confined in a dark crowded room. And I don’t process alcohol well. Like worse than anyone I know. On top of that, when I’m at a bar or club, it’s like my intuition and energetic sensitivity go on overdrive and while everyone around me is numbing out and letting loose, I can feel all their stuff…it’s weird.
    But outdoor clubs on the water?! I really, really like them. I also think there just this growing comfort with the people I’m traveling with where I can order a latte while everyone else is downing champagne and nobody gives a fuck. And I like it. I guess that was always true but there’s something about traveling with people for 6 months that just allows you to fully relax into who you are around them.
  • I’m making friends with the gritty…in every area of my life. It’s interesting that I’m visiting the “ugliest” city of my year long trip during the time when my anxiety has been at an all-time high with my group program launch. Coincidence? I think not. But I’m realizing that just because a physical place or an emotional state isn’t traditionally “beautiful”, doesn’t mean it isn’t BEAUTIFUL. My anxt-y, shaddow-y side is proving to be an excellent marketing advisor (apparently people like it when you tell the truth about your pain and struggles? Who knew!)

Sometimes the beauty is in the complexity, the contrast, the mix of all the things together that makes life more dynamic and interesting.

Kind of like this #nofilter view from my kitchen window of the sun setting over the gritty Belgrade Skyline.

Anyhow…that’s what I’m thinking about this Tuesday morning…how about you? What’s present? What’s moving through?

This post got 105 likes, 4 shares, and 28 comments…

I’ve come to a sobering (yet oddly liberating) realization in recent months. I shared it on my personal Facebook page yesterday and in 12(ish) hours it’s gotten 105 likes, 4 shares and 28 comments.

This tells me I hit a nerve, so I wanted to share it here, in case you missed it. Here’s what I wrote:

When you say…

“Universe, I’m ready to up-level in a BIG fucking way,” and you really, really mean it, you better get ready.

Because you are about to be initiated in a BIG fucking way.

All the shit that’s been holding you back and keeping you small? You don’t get to bypass it. Not even a little. It’s gonna come up to the surface, and sifting through it will be ANYTHING but comfortable.

Becoming a thought leader is not an easy path. It takes a level of ferocity, gumption and unshakable belief in yourself. Wait no, scratch that. Your belief in yourself will ABSOLUTELY shake. It may even crumble into tiny little pieces. And when it does you’ll realize it’s not about you AT ALL.

It’s about the work. The message. The “BIG WHY” behind everything you do.

If you got into coaching or healing work to feel good about yourself, to be praised, to get famous, to be adored, I implore you, STOP NOW.

Because it is a humbling ride.

Yes there are wins. Big paydays. Moments in the spotlight. “You changed my life” messages. And that stuff IS wonderful.

But there are also dark nights of the soul. Failed launches. Online bullies. Investments that don’t pan out. Fierce criticism from strangers and people who you love most. Exhaustion. Questioning everything.

Like I said, it’s a ride.

The only thing that WILL get you through is a belief, not in yourself, but in THE WORK. The healing or art you are called to bring into the world.

THAT will get you through the dark times, and keep you humble in the good times.

Anyone you look up to online, anyone who is living their dreams, don’t for a second think they haven’t been through an initiation of their own. So before you get sucked into envy or comparison, know this:

You can have YOUR version of success if you want it. But you have to show up, again and again and again and again.

You have to be willing to do the hard, unglamorous, and at times, emotionally grueling work.

So are you up for the challenge? Ready to roll up your sleeves and be a thought-leader and changemaker of the highest order, come what may?

What my shaky hands have to do with YOUR marketing

If you’ve never met me in person, you probably don’t know this, but I have a hand tremor.

Usually it’s not too noticeable, but when caffeine kicks in or I have low blood sugar, my hands get pretty damn shaky (like, I could never be a surgeon, shaky).

For years I’ve felt so much shame around my tremor. I felt like it made me look like I was nervous (even when I wasn’t). I’ve made jokes about it and laughed it off if I accidentally spilled a drink, but it has always felt distinctly “uncool”.

Anyway over the weekend I was in a room of over 100 women entrepreneurs at a posh hotel in Beverly Hills, and I was excited.

My hair looked good, I felt confident in my outfit, and I was excited to be one of the speakers at this event, and meet women in person who I’ve been connected to online.

But as I was mingling in the morning, I could feel my hands shaking as I held my coffee cup, and found myself wondering, “Do the girls I’m talking to notice? Do they think I’m nervous? Do they think less of me?”

Lately I have been getting 1 central memo from The Universe on repeat:

Be vulnerable, be vulnerable be vulnerable.

Take off the mask of “perfection” and show the world your awkward, wobbly (or in this case, shaky) parts.

I feel like my shaky hands were my vulnerability at the event. In a situation where it’s so tempting to put on a mask of “I’m a polished powerful entrepreneur” the shaky hands made me human, raw, relatable.

I talked about the experience with a few women at my table and was met with so much love and appreciation for being vulnerable. Later that night I posted about it on my Facebook page and it received well over 100 likes, many comments and numerous private messages.

The lesson?

When you are vulnerable, people feel connected to you, and that leads them to trust you. This idea that you have to seem like you’ve “arrived” and “have it all figured out” to be a credible coach is total bull (and buying into is is REALLY stressful and unsustainable).

But Rebecca, if I’m vulnerable won’t I lose all my credibility?” I hear you ask.

Here’s my honest response to this very real question…

You are not qualified to coach on a particular topic because of the results you’ve produced (for yourself or others) or the place you’ve “arrived”. You are qualified because you are actively IN PROCESS with the subject around which you coach/teach/consult. You are qualified because you are wildly interested in/deeply committed to sifting through all the muck to find the gold.

Let me repeat: YOUR WORTH IS NOT YOUR RESULTS (at least not in the way that the world typically defines “results”).

Because when you conflate the two, you are pretty much guaranteed to periodically feel like total shit, because The Universe doesn’t really let us “arrive” anywhere. At least not for long.  We are inherently “in transit.” Change is awesomely (and at times, excruciatingly) unavoidable.

So let’s get practical here…so you know EXACTLY what I’m talking about and how it applies to you:

  • You can be a love and relationship coach and go through a messy divorce.
  • You can be a weight loss or health coach and have a health or an emotional eating flare up and gain weight.
  • You can be a business coach and be in break down around your business, lose clients, have a failed lauch, etc.

Being “in it” (ya know, sifting through the emotionally messy, murky stuff) in a particular area does not disqualify or diminish your credibility in that area. It enhances it.

We can only take people as deep as we’ve gone. And if we want to be of MASSIVE SERVICE we have to get over our fear that we will lose our credibility if we tell the truth and “go there.”
Do you agree? Disagree? Would love to know…