7 unconventional (and damn fun!) ways to improve your copywriting skills

Feel like creating content is about as exciting as watching paint dry?  I got you, boo.  Here are a few surprising ways to add a little spice to your writing…
Seriously.  Witty banter that (fingers crossed!) leads to a date (or at the very least a steamy encounter) can ALSO help you create content that leads to clients. Game is game, people.

Comedians have a way of picking up on + articulating universal truths and making us all laugh in the process.  They don’t just “lighten the mood”, they transform heartbreak into hilarity, and are energetic alchemists of the highest order. Watch them. Learn from them. It will serve you (and your copy) well.

3) YOUNG ADULT FANTASY NOVELS (especially when vampires, wizards, and/or dystopian future realities are involved ;)).

An ordinary teen is thrust into an extraordinary world, while supernatural challenges, love triangles, and impending doom threaten at every turn…

Oooof. Delicious…

In my humble opinion. JK Rowling, Suzanne Collins, and Stephanie Mayer are GENIUSES.  Their highly addictive stories hit a “hell yeah!” chord with millions, creating raving fans who will spend hours on a random Tuesday waiting in line for the latest book (in full costume, no less) and then stay up all night in a hypnotic trance because they JUST. CAN’T. STOP.  READING.

THAT is power. Deep bow.

Yes, that’s right – I’ve learned SO much about how to draw someone in (and keep em’ hooked) from popular TV shows like Grey’s Anatomy, Scandal, House of Cards, and many more.  Go ahead, call me a basic bitch with a procrastination problem.  I’ll be laughing all the way to the bank.

I have a good friend and client who is a professional illustrator and have learned SO much from her.  My #20DaysOfTruth challenge was largely inspired by the passion projects she used to make a name for herself in the art world.

Getting feedback/inspiration from someone who’s training can’t be traced back to 1 of the same 10 OG coaches has given me a fresh perspective and resulted in my content feeling wayyyyy more unique (I highly recommend it).

While it was ANYTHING but comfortable, the last 9 months I’ve spent learning to read + clear energy (and cracking open in every imaginable way) has resulted in insane levels of creativity for me.  I feel more, see more, and just plain KNOW MORE about the human condition by undergoing such a deep exploration of myself.

And my “content intuition” (i.e. spidey sense for what will go viral and what will fall flat)? It’s spot fucking on.

For those of you who are new to these parts (these parts being my Facebook profile), I’ve lived in 12 countries over the course of the last 12 months.  Uruguay, Argentina, Bolivia, Peru, England, Czech Republic, Serbia, Croatia, Malaysia, Thailand, Cambodia, and Vietnam.

I did it with 75 total strangers (who now feel like family).

It was, for lack of a better word, an adventure and you better believe it made my content more interesting.

While I’m by no means suggesting you to pack up your life and live out of a suitcase for a year (though it’s been a damn fun ride), I DO invite you to consider how you can do life a little differently than everyone else.  It will stretch you (and therefore, your copy) in ways you could never have imagined.

So…there you have it.

My best (and least likely to make your eyes glaze over in boredom) tips for taking your content to a whole new level.


Leave a Reply

Your email address will not be published. Required fields are marked *